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The Benefits of Promoting Your Business Through Bulk SMS

posted on Nov 13, 2010

One of the newer ways to market your business is using SMS.  Many business owners are skeptical about using SMS as a marketing tool because it may seem intrusive or only reserved for certain businesses like the ringtone market.  However, there are many benefits of using this marketing channel and it may be worth using it for your business.

 

The first benefit of using bulk SMS is keeping touch with your customers. If you already have the customer's contact information, you should use it to its full advantage.  The fact of the matter is that many businesses don't contact their customers enough.  Using SMS is a great way to do so and an effective way to let customers know about special events and offers.

 

The second benefit of using bulk SMS is that it can be quite cost effective. This strategy is far cheaper than using direct marketing to let your customers know about your promotion.  If you feel that you can't afford to use direct mailing because of the costs involved, you should consider using SMS as an alternative.  You may be surprised with the kind of results you get.

 

The third benefit is that bulk SMS can make your marketing promotion more effective. Studies have proven that marketing campaigns are much more successful when multiple channels are used.   If you have a special event or promotion, you should use many channels from email, blogs, direct mail, phone follow up, and even SMS to maximize your results.

 

If you're considering using Bulk SMS, then you have to look into the various software to help you manage these campaigns.  The software will help you manage a database and will allow you to even customize the message to make it more personal.  You can also set up follow up campaigns to boost the effectiveness of your campaign.

 

While SMS Marketing is fairly new, many businesses have seen their customers respond positively.  If the customer has bought from you previously, they will appreciate the fact that you are letting them know about special deals and anything else that may help them.

 

As traditional marketing costs are becoming more expensive and less effective, businesses will need to find new ways to market and a new revenue stream. Bulk SMS can be one of these new ways to market.  It's cost effective, creates results, and is very easy to use.

 

In conclusion, there is a strong case for promoting business through bulk SMS.  If you are looking to get started with bulk SMS, you should talk with a couple of different service providers to help you get set up and started.  They can help you with everything from setting up the software, helping you create a marketing campaign, and maximizing your response from your SMS.

 

 

 

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